Monday, May 30, 2011

The Rolls-Royce of Mini


MINI Cooper S Inspired by GoodwoodCheck out this Mini and spot the reason why it costs about $67,000. If you couldn't spot it, don't worry, I couldn't either. The answer is in the interior. It turns out that the Mini wanted an interior as upscale as a Rolls Royce. This is a limited production Mini Copper S inspired by Goodwood. The exterior looks like a regular Mini except for a few styling cues and subtle badges on the side, but the interior is where the car really went upscale. Many a tree and cow gave their lives for this lil coupe. Honestly, the interior looks very posh for a Mini, but I still don't get why anyone would spend the money for one.
MINI Cooper S Inspired by GoodwoodMaybe if you are a rich executive in the market for a zippy little car and still want the elegant furnishings of your Rolls, then I guess this is a good car for you. But for the price of one Mini S Inspired by Goodwood, you could've bought half the cast of Italian Job: the Minis, probably not the actors (though it'd be pretty sweet if one could buy Charlize Theron). This car doesn't make much sense to me. Why? A tiny little car like that will have a harsh ride and be very loud and uncomfortable. If you spend the money to make it luxurious, you'd have to soften the suspension, add lots of dampening and other things, which makes it, heavier, slower and more numb. Then why get a Mini? Minis are supposed to be fun, nimble, quick, and sporty.

14th Shanghai International Automobile Industry ExhibitionI guess it just depends on the type of consumer that Mini is targeting this exclusive car for. The kind of people who would buy this car would obviously park it next to their leather chair and tiger hide. My garage looks like that too, just kidding. No, it doesn't. I have a fireplace and lion head in mine.